Choosing the Right Social Networks

social networks

Choosing the right social networks

It’s easy to feel compelled to be on all social networks but is it really necessary for your business and brand? The important thing to keep in mind is to use social media platforms that showcase your brand and business in the most effective way possible, making them appealing for both future and current clients.

Leverage New Age Media have created the handy little infographic below to sum up the most popular social networks and their stats.

Here we take a look at the pros and cons of a number of current platforms to make the choice easier for your business.

Facebook

PROS

  • It can be a low-cost marketing strategy
  • Share basic information about your business
  • Use photos and videos to create and maintain interest
  • Communicate with current and potential clients
  • Provide customer support

CONS

  • Maintaining your page can be time-consuming
  • Building your fan-base can be a slow process
  • It is a casual sharing platform
  • Advertising costs can be high
  • Competition is fierce

 

Twitter

PROS

  • Share current information on business
  • Showcase your brand’s personality
  • Research trends
  • Get online feedback
  • Provide customer service for current and future clients

CONS

  • Time-consuming to maintain if not managed properly
  • Character limit can make it challenging to share links and content
  • Has a risk of getting hacked, creating a spread of misinformation
  • Twitter is mainly written content
  • It is a busy platform, so your stream of tweets may not appear on everyone’s feed

 

LinkedIn

PROS

  • Create content that is shareable
  • Find the right candidates to make a significant contribution to your company
  • Create a personal brand
  • Improve your ranking in search engines
  • Stand out from your competitors

CONS

  • Risk of spam content being shared
  • Has a strong ‘business/corporate’ image
  • Can be seen as an ‘advertising megaphone’
  • Not everyone on LinkedIn is actively engaging

Google+

PROS

  • Using Google+ Hangouts gives you the ability to interact with professionals in the same industry as you, giving you the opportunity to discuss certain ideas with each other
  • Rank better in search engines
  • Integrate all Google products (including Gmail)
  • Connect with several online communities
  • Great networking capabilities

CONS

  • SEO limitations
  • You cannot share contests or promotions due to its terms and conditions policy
  • Limited number of active users
  • Has a poor social media track record

Instagram

PROS

  • User friendly
  • Stand out from your competitors
  • Unique platform for sharing images with filter options
  • Showcases brand personality visually
  • Share short videos

CONS

  • Images need to be appealing to a wide audience
  • Used for entertainment purposes
  • Focus is on visual content – written content and links can be easily missed
  • Video capabilities are not yet optimal – your video must be between 3-15 seconds long

Pinterest

PROS

  • Every image used is hyper-linked to the original source
  • Selectively follow pages
  • Boards are open to everyone
  • ‘Pin It’ button enables users to share content they like with people who follow them
  • Drive traffic to your e-commerce store

CONS

  • Attracts a very specific audience (mainly females under the age of 45)
  • Quality images are necessary
  • Can be time-consuming
  • Not fully developed as a social media platform for business yet

YouTube

PROS

  • Potential for your videos to go viral if uploaded on YouTube
  • Video marketing is the most effective tool you could use for your business
  • There are 1 billion active YouTube users
  • Platform allows for easy sharing
  • Use keywords for better SEO

CONS

  • Little control of how your content is shared
  • You may draw unintended attention towards your competitors
  • Ads are displayed in the beginning of YouTube videos and this may distract viewers
  • Channel may be terminated if you unintentionally violate YouTube’s terms and conditions

As you can see, there are many social media platforms available to you, but there is no perfect platform. Take note of the following when it comes to choosing the right platforms for your target audience.

Pick a couple of platforms and be awesome!

Be on a few key networks and be awesome, rather than be everywhere and never be seen! It’s very easy to get carried away with the idea of promotion, which is why some companies feel the need to be everywhere. Be aware of the current trends and know which sites would work best for your company.

Where is your audience ‘hanging out’?

Being on the sites where your target audience is likely to be active is important. To get an idea, the most notable social media platforms such as Twitter and Facebook will more than likely attract your customers due to their popularity. Do your research and know which sites you would benefit from using for your brand and business.

It’s important to know how to use social media sites properly.

As mentioned in our blog, ‘Social Media Etiquette’, it’s handy to know the do’s and don’ts on how to use social media platforms. The last thing you want is to deter away future customers who consider your posts as spam. Show personality and knowledge of your brand and business by showing respect towards your online community. Being active and showing customer support goes a long way.

Want some help with working on your social content? Get in touch today!

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