Crafting Eye-Catching Thumbnails

This week on Deli Bytes, David gives us tips on crafting eye-catching thumbnails.

Check out the video above or on YouTube and if you like it, share it! We also summarised the tips below, so have a read if you don’t have time to watch.

People often judge a book by its cover and the thumbnail that a piece of video content is usually first contact that your audience has with that video. So it’s important to create something that will grab their attention and the 3 random generated option that YouTube gives you aren’t really going to cut it.

First step

Make sure your YouTube account is verified. You can check in with our previous Deli Byte how to do that if you haven’t verified your account already.

Then you want to create a custom thumbnail in whatever photo editing software you have. It just needs to be a 16 x 9 image, have a little bit of text particularly on your brand style, add some visual flare that communicates what your video is about – the most engaging B-roll from what you are filming or it’s  just a piece of camera of stock image that express what the video that you are covering during the piece.

We use the website Unsplashed for all our DeliBytes content, it’s particularly a good one for free public domain and stock images.

And most importantly…

Uniform

Make sure that all of your thumbnails follow the same design format. You want your audience to be able to look at a thumbnail and immediately know that it’s yours . And when they come to your YouTube and Facebook page they should be immediately identify that everything is one and consistent brand and series of videos.

Upload

You just need to upload your thumbnail. YouTube, Facebook and Vimeo have all custom thumbnail upload options in their settings.

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