Planning Video Content For 2018

This week on DeliBytes, Becca gives us tips on planning video content for 2018.

Check out the video above or on YouTube and if you like it, share it! We also summarised the tips below, have a read if you don’t have time to watch.

It’s coming up to that time of year where people are starting to close down switch off and think about enjoying the summer and the Christmas period. But there’s really no better time when the business is getting quieter to start thinking ahead and planning for the future.

Today’s DeliBytes is all about planning your content and getting ready to really hit 2018 running. In terms of planning your content the simplest way of starting if you haven’t started already is to start with simple video blocks, quite similar to this one.

Whether you release them on a weekly monthly or fortnightly basis it’s really important that you actually talk to what your customers wanting to hear from you  so they learn something they come away inspired and educated by what you have to say.

The best place to start when thinking about blog videos is to think of your FAQs what are your frequently asked questions? List them all down cut out a couple of bullet points relating to those questions and then just hit the record button.

Whether you’re recording those by yourself or you’re recording with a professional crew you could really look at doing four videos at a time pre-recorded or actually spending an entire day with a professional crew and nailing out 10, 15, 20 video blocks in a day.

So planning ahead and mapping out that content then recording that content in advance will really give you the get-up-and-go to hit The New Year running and so you’ve got that content ready to share with your audience.

When it comes to other content it’s really, really easy to plan your activities in your business, plan an event, plan your entire marketing strategy and just go” Yep! Cool we’ll do a video there”, it doesn’t quite work like
that.

In order to maximise that videos potential and so it’s really important that you bring someone on such as the video strategist or even consult a video production team to understand how you could really maximise both your budget and your time when creating video content across the portal or across a yearly plan because video content is like how long is a piece of string.

The more you plan it in advance the more video content you try and at the same time the more you can get out of the budget that you’ve got to spend and the more fun you’ll have when doing it.

The team won’t start shelling with your brand and it will really just give that whole new energy to the entire production. Video content isn’t something to keep on the back burner and it’s not something to be scared of. It’s not something that you can easily go and do yourself with your with your mobile phone and get it at high quality so whilst you can film some content yourself I’d always recommend talking to a professional about how you can really lift that game with content.

So I hope that’s really helped in terms of just triggering some thoughts in your mind before the end of the year if either myself or any of The Deli Team can be of any help in that planning stage please don’t hesitate to get in touch with us and we can book a phone call with us at any time or schedule a couple of meetings face-to-face with us if you wanted something a bit more in-depth to really kickstart your year next year.

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