Social videos are digital videos created for sharing across various social media platforms. They are specifically designed to be shareable, are optimised for digital channels and form a part of an integrated marketing plan to drive audience engagement through online activity.
We, at The Delicatessen work closely with clients to gain an understanding of their business, audience and marketing goals. We can then provide informed advice about the best direction to take, and create social videos with impact.
As mentioned above, social videos are specifically designed and created for sharing across social media platforms. Often confused with viral videos, social videos may not go viral, but have can be extremely successful. They can offer amazing return on investment, great audience engagement and increase website traffic and conversion rates.
Why are social videos important?
The current social landscape in Australia is impressive to say the least.
Down under 62.5 percent (around 15 million people) of the population has a Facebook account, YouTube has 14million unique visitors per month and there are over 5 million active monthly users of Instagram.
And what is everyone doing on these platforms? Watching videos apparently.
Currently Facebook has over 8 billion video views per day, with Snapchat right behind on 6 billion video views in the same period. YouTube, the second biggest search engine, reports around 3.25 billion hours of video watched every month. Experts predict that by 2019, 80 percent of global Internet traffic will consist of video*.
Given this data, social platform algorithms are favouring video content, based on audience preferences. This means, the less video content companies publish, the less social media platforms will like them.
Return on Investment (ROI) of social videos
The beauty of social video is that you can set goals, track and measure metrics and produce clear and undisputable reports on its impact and effectiveness.
Here’s what video can do for your business:
- Generate 1200% more shares with social video than with text and images combined. – Brightcove
- Receive 41% more web traffic from search than companies without video. – Aberdeen
- Increase conversions by 80% or more by using video on a landing page. – Visually
- Grow company revenue 49% faster year-over-year than organizations without video. –Aberdeen
- Engage 4x as many consumers with a video about your product than through text. – eMarketer
Creating videos that appeal to audiences on various social media platforms, making them sharable and engaging is not only recommended but also necessary for brand survival and success in the 21st century.
Social videos need to be a part of your strategy because without them, you’ll get left behind.
Why The Delicatessen
We, at The Delicatessen, are passionate about crafting social videos and video content. Our team of experts bring a depth of knowledge that allow The Delicatessen to develop strategy-led and creative visual communications that inspire action and start conversations across all social platforms.
We follow a clear and simple process, updating clients at every step for clear and transparent communication.
Our fast turnaround time ensures your marketing projects run on time, with ample room for fine-tuning to perfection.
Due to low overheads, our social video services are kept at an affordable price – without compromising our high quality standards.