Did you know that people take in visual information much faster than written communication? It comes as no surprise that in this time-poor era, we’re opting for video rather than the written word. Four billion videos are viewed on YouTube every day and, according to GlobalWebIndex, two-thirds of online users have watched a video blog (vlog) recently.
Vlogging is fast becoming a leading content marketing tool. Just check out these kids killing it on YouTube!
So here are the first steps to achieving vlog domination.
Step 1: Keyword research
Most consumers search for information online before making a purchase. One of the easiest ways to make sure they find you is including relevant keywords in your content. Even your video content.
Take the time to understand and discover the keywords that can drive relevant traffic to your videos – they’re important in getting viewers to your final video!
Google Analytics is a fantastic tool for uncovering customer search terms. Spend time getting to know the platform and then divide the search terms you gather into 2 lists:
- those that match your current content, and
- those that you’re yet to have matching content for.
Plan your content around keywords
Use your keyword lists to make informed decisions about your future video content. When planning your content:
- Think about creating videos answering popular questions relating to your brand or area of expertise
- Don’t try to optimize your video topic with lots of keywords – keep it simple and use a maximum of 2 keywords
- Think about what your target market frequently ask you about your product or service
Step 2: YouTube Channel
With a constantly increasing viewership, YouTube is the place to be if you are thinking of creating video content. Setting up YouTube channel is quick and easy (just ask the closest Gen Y-er or watch this short video) and it opens the proverbial door to a global audience.
Once you have set up your channel make sure that it looks professional. Include your logo, a professional cover image or graphic, and provide information in the ‘About’ section including links to your website, social media and your contact details.
Step 3: Script
Like any other aspect of video production, you need to have a plan. A full script can sometimes come across rigid and might not allow you to talk naturally and with passion.
Use bullet points
Bullet points will help you remember the key elements of your message and will allow you talk naturally. They will also help you avoid sounding like you’re reading.
Keep it simple
Use plain, easy to understand language. Talk to your customers assuming they know little about what you or your business is about. Avoid tech-speak or industry terms that not everyone will understand.
Make sure you end your video with a powerful call-to-action (CTA). CTAs help guide your audience through the sign-up/buying process. Check out these very clickable CTA examples.