Picking a video production agency to work with can be a big task. There are so many options out there that claim to all be the best! Of course you will probably find the right fit in time through trial and error, but no one wants to invest in video that isn’t what they originally wanted.
Here at The Deli Agency we wanted to help out and give you a few tips and trick to look out for when it comes to selecting a video agency to ensure you get a kick-ass one off the bat.
Let’s run through the top 4 signs of an amazing video production agency.
1. The agency’s skills and qualifications match the needs of your company
A professional video production company and crew is made up of multiple individuals with specialised skill sets, however you need to ensure that the skill sets match up with what you are specifically looking for. Some agencies will talk the talk but not walk the walk. The best way of checking out what an agency is capable of is by looking to their previous work via their video portfolio. Great video production agencies will have their work portfolio on their website.
Do not be afraid to ask questions and to seek further examples of recent work. The best way to do this is to send an inquiry with the scope of video you would like and ask them to provide links to similar projects they have worked on. However, if you don’t know what it is that you’re exactly after, then book in a time with the agency to fully understand their capabilities and they can help you workshop a strategy to reach your goals.
2. They’re ready and trained to work with specific equipment
If you have a grand vision of what you want, and you know it requires certain equipment to create it, for example a drone or live stream camera, ask the video production agency if they have these tools in their kit. First of all it will help you to avoid any additional hire costs if they need to outsource, and second thing, if they already own this equipment, it likely means they know how to use it. Did you know it takes 20 hours to learn a new skill? If you’re working with a video agency that needs to upskill, you’re essentially paying for their training and you’re not accessing experts.
3. The agency’s systems & processes make life easier, not harder
Rigorous project management is vital when it comes to quality video production. An amazing professional video production company will have the systems and processes in place to make for a smooth, streamlined and successful production process.
Most agencies will have a pitch deck that will outline how they work and the processes that they have in place to deliver on time. Take the time to read this and make sure it aligns with the way your business operates. Better yet, check to see if they have any client testimonials or reviews. This is a great way to see how other brands have felt working with them.
Streamlined systems and processes add exceptional value to you as a client as it ensures your time isn’t wasted and that the overall production is smooth and stress free. This aspect can be easily overlooked if an agency’s portfolio is full of high tech and special effect focused videos. The key takeaway: Don’t get distracted by the flashy effects the agency might be focusing on!
4. The agency’s time-management skills have been proven in the past
Many companies try to save time and money by hiring a ‘cheaper’ agency only to:
- Never receive a finished video
- Struggle or never seem to be able to get back in touch with that agency, or
- Never receive the quality product originally promised
None of these are outright scams because quite frankly, it often comes down to the fact that the cheaper agency or one-man-show is working on multiple projects. They can’t find the space to prioritise yours as they take on more than they handle. Obviously this is of no good to you as a client.
A good way of knowing if the agency you are working with has good time management is if they give you exact dates and deadlines of when they can have projects back to you. This shows they manage all their client work equally and have a solid editing schedule.
A video production agency that says yes to every job without taking the time to work out the editing and filming schedule will most likely under deliver so beware!
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