When attempting to generate regular blog content, it’s easy to lose sight of who and why you are writing for. We also sometimes forget the simple, yet significant fact that people opt for quality over quantity when it comes to content. Blogs should be informative, resourceful and insightful. When they are not, audiences lose interest.
To keep things fresh, we need to be just so as well. Planning ahead through a topic or theme map and an editorial calendar can really help you get organised and stay motivated.
But what else can you do to write quality blog content?
Having the occasional guest blogger can be a great way to showcase a different perspective and can open discussion. This could mean having people coming from a different industry and asking them to share an insight about a prominent issue, trends or future predictions.
An added benefit of using guest bloggers is building relationships and expanding existing networks. Guest bloggers may ask you to return the favour, which can lead to increased exposure for your blog and, therefore, your business.
Look back at past content for inspiration
Don’t simply look at past blog posts or articles, but go through drafts that didn’t make the cut or ideas that you never developed. You never know what might inspire you or trigger a winning thought or concept.
Past content might also prompt you to expand on certain topics, explore off-centre themes or come up with a whole new perspective. You might find particular subjects can be written about on a regular basis or updated annually or a trend might have changed dramatically since the last time you wrote about it.
Side-note: It’s also a great little exercise to look at your past work, see how your writing and your voice has evolved and how some of your perspectives might have changed over time.
Keep up to date with current events and news
Relating current news back to your industry can be a gateway to connecting with your audience (see one example here). A changing political landscape can have a major effect on a wide range of industries for instance. A local event can ignite a collective global response, which can be intriguing to explore.
But news doesn’t always have to be serious! Remember when Kanye made that entertaining speech at this year’s VMAs and he supposedly wanted to run for president (if you missed out, don’t despair, the interwebs kept it for you here)? Buzzfeed, among a thousand other sites, jumped on the chance to turn this beauty into a stream of never-ending entertainment on our tablets, smartphones and computer screens.
Point being – don’t be afraid to use current affairs in your blog posts. Not only will it provide a new perspective perhaps, but will also show that you don’t live in a bubble of your own business.
Hear the voice of others
Getting feedback from your audience is imperative. They are the ones that keep your business alive and in order to do that, you need to know what’s working and what’s not. Feedback is a great way to understand what content might satisfy your audience. Maybe they want to know more about a specific topic or learn certain skills. Keep front of mind the reason you’re writing: to engage, motivate, share, create impact and/or change. Essentially, you need to think with the customer’s mind, not just yours.