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5 Reasons To Use Instructional Videos

Instructional videos don’t just make for great content but also support a product, service or training course in relaying important information.

They help explain how things work through a visual medium that gets your points across.

The human brain processes visual information 60,000 times faster than text, so it’s no wonder we prefer to watch a video rather than leaf through a 30-page instructions booklet.

Imagine the time and brainpower you save your audience by providing instructions through video!

When we talk about instructional videos, they include:

  • Training videos (as part of WHS training or other course content)
  • How-to videos for products, services or general skills (i.e.: how to build a cabinet, process of booking a service or how to apply make-up)

Whatever their purpose, instructional videos have a number of invaluable benefits to your business.

1. Versatile teaching tool

Video caters to both visual and auditory learners.

As mentioned above, people process visual information much faster than text.

However some people retain educational material much better through audio. Video accommodates both styles of learning.

2. Reusable – saves time and money

While a physical, live class ends, recording a class or producing an instructional video can be reused for years, or until certain aspects of the educational material need to be updated.

This can not only save companies time, but also reduce educational or training expenses.

3. Available on demand

Organising a training day with staff can be a logistical nightmare. Some people work part-time, so might be ill on the day, some have back-to-back meetings.

Through instructional videos, staff can take part in training at a time suitable to them, at their desks, at home or even across the globe.

4. Shareable

Video is more shareable than text – including it in a tweet increases retweets by 28% (Source: Twitter).

External instructional videos used to educate and inform your audience are priceless pieces of content that can be easily shared through social media platforms.

5. Popularity

Statistics about video suggest that it is the future of marketing.

Research suggests that 80% of all internet traffic will be video by 2019!

Increasingly time-poor staff and customers alike want to learn as fast and as easily as possible, through the comfort of their own computers.

Whether you use them for internal purposes or as part of your marketing plan, instructional videos a great tool for getting your message across!