It’s your run of the mill showdown: Blogging vs vlogging. Both powerful, both great at increasing traffic and building customer loyalty. So which one do you put your money on?
We’ve collated a few pros and cons for each to help you make an informed decision, rather than placing a blind bet.
Blogging vs Vlogging
Blogging is a simple and effective way to keep in touch with your audience and increase traffic to your website. The technology surrounding it is easy to grasp and doesn’t take much time to set up. If you can write and have no difficulty putting your thoughts into words, blogging could be right for you.
All you need is a computer, internet connection, and ideas to get started. Learning about search engine optimisation is also necessary to make sure your posts will actually be found and read. It’s also a good idea to be active on a couple of social media platforms to promote your posts and increase their reach.
There are a few challenges that come with blogging too. If you want to gain a loyal following you need to write in an engaging and captivating manner, so that your audience will want to read more. Blogging also requires a serious commitment to regularly publishing content. If you neglect your audience, they’ll lose interest and move on.
Vlogging works on the same concept as blogging – sharing information and advice online, except it is done via video. The tone of vlogs is usually more conversational and relaxed. Vloggers don’t need to have good writing skills, but they need to be comfortable in front of a camera and be able to present information in an interesting way.
As we humans are visual creatures living in a time-poor society, video can be very effective in reaching and engaging audiences. Video is currently taking the internet by storm and the ROI is impressive, to say the least.
While vlogging can catapult you to YouTube stardom, it’s not quite as simple as it sounds.
You need to make sure you have the right equipment to shoot high-quality videos. While you might not need the latest and greatest video gear, shooting on your hand-held iPhone may not give the right impression to your audience.
Lighting is just as important as the camera you’re using. Bad lighting can be really distracting for viewers so you have to get it right.
Then there’s being in front of the camera. That’s not my thing hence, you’re reading this not watching it! Some people are just not comfortable in front a camera and that’s ok. With practice, it gets easier (so I’m told), but if you’re not into it, forget it! Your viewers will see straight through you and you’ll come across and awkward or insincere.
Vlogs are also more difficult to edit than their written counterpart. Blogs can be changed in a matter of minutes, whereas videos take a lot longer to edit and upload.
What’s right for you
Choosing what’s right for you will depend on a number of things. When trying to determine which tool is best, think about:
- Available resources you have
- How much time you can realistically spend on blogging or vlogging each week
- Your budget for content creation, equipment etc
- Level of skill in either writing or presenting on camera
If you’re a superstar in front of the camera, but don’t have the time/equipment/skill to create videos, check out The Man That Can. They can help you create professional and high-quality regular vlogs at low cost.