HITACHI CONSTRUCTION MACHINERY AUSTRALIA

Client Case Study – The Power of Social Video Content

The Project

The Deli Agency recently took on a pilot project for Hitachi Construction Machinery Australia (HCMA) in collaboration with digital and data experts OMDIGI Group.

The brief was to create a series of six short how-to videos for Hitachi’s ZX-5 mini-excavator and ZW-5 wheel loader. Three 30-second trailers for each how-to video were produced as promotional content for social media platforms.

We worked closely with HCMA to develop viable scripts and in a single eight-hour day, completed the filming and voice-over recording for the pilot series.

Our considered approach to planning and video strategy meant HCMA could:

  • Maximise their production budget
  • Significantly reduce production time
  • Engage their team and clients in the production process

The Results

OMDIGI Group embedded the 30-second trailers throughout HCMA’s blog, Facebook page and Youtube channel. Facebook achieved outstanding results:

  • 10.1k views
  • 568 clicks
  • 155 comments and shares
  • A 683.33% increase in traffic to the site
  • A growth of 430% in organic post reach

Due to the dramatic increase in brand awareness and sales generated by the pilot project, additional series for mid-sized and large excavators have since been filmed.

The Video Series

The full series of videos can be viewed here on the Hitachi Construction Machinery Australia YouTube channel

Behind the Scenes

A few cheeky snaps!