Corporate video refers to a video produced for a corporation, company or business for external marketing and promotional or internal communications purposes. It has countless uses and is a great tool for increasing traffic, conversion and sales.
Most marketers swear by the benefits of corporate video – 85% of those who used video found somewhat to very successful and most B2B marketing professionals are planning to use video as part of their strategy this year.
So why is video becoming the holy grail of marketing?
We believe it has a little something to do with the following three facts.
1. Google loves video
The biggest search engine in the world loves video! You might not be aware, but Google acquired YouTube in 2006 and has since become quite fond of its video content.
Creating a corporate video to support your existing content and hosting it on YouTube can greatly increase your chance of ranking high on Google.
Make sure you optimise your videos for search, just like your website and written content though, otherwise they’ll never be found by Google.
2. Our brains love video
A while back some people sporting white lab coats and funky glasses (often referred to as scientists) told us that our brains process visual information 60,000 times faster than text.
That’s, like, a LOT faster!
Not only are saved a huge chunk of brain power, but we’re also much more likely to remember things when they are supported by visuals.
Dr. Lynell Burmark an education consultant with a special interest in visual literacy says:
“…unless our words, concepts, ideas are hooked onto an image, they will go in one ear, sail through the brain, and go out the other ear. Words are processed by our short-term memory[…]. Images, on the other hand, go directly into long-term memory where they are indelibly etched.”
So if businesses want to make a long-term impression, corporate video is the way to go!
3. People love video
So if our brains love video, it makes sense that we do too!
We love it so much in fact, that according to research, 80% of all internet traffic will consist of video by 2019. This prediction is probably outdated now, as it’s from 2015 – but rest assured the percentage is more likely to increase rather than the reverse.
Generation Z are so into video, that they’d much rather watch YouTube than TV. Facebook is reporting 8 billion video views per day and the increasingly popular app, Snapchat, isn’t far behind at 7 billion.
Our future leaders, consumers, business owners and employees are growing up watching video online, communicating through video and relying on it to receive information.
This gives us a sense of the imminent changes that are already taking place in how we will communicate and consume information in the future – both on a personal and business level.