“Creating video is just too hard” we hear you say.
It certainly can be frustrating if you don’t know what you are doing. But just like you have an accountant to do your books and an IT professional to fix your computers, you should find a professional to help you with planning, creating and promoting your video content.
You might question the need for video as part of your marketing strategy, but you might not know that video is the fastest growing segment of digital marketing. The Social Media Examiner Report found that 76% of marketers of small and large businesses plan to produce more videos this year. Which is a great idea, given that 65% of executives visit vendors’ websites after watching their online videos, according to a Forbes Insights white paper. John Medina, a developmental molecular biologist and author, says that “our brains are wired for motion”, so it’s no wonder video is taking off. Watching a short video takes less time, can be more entertaining and will leave a much bigger and lasting impression on your audience than words.
The key to making the video process simple and easy is research! Make sure you:
– Identify your audience’s needs and interests
– Find out what kind of videos will work for your business
– Have a look at what your competitors are doing locally and overseas
Your findings should give you some insight and help you come up with some basic ideas. Once you have a solid idea for your video, approach a number of production companies, to make sure you are getting the best deal. You can engage a video production company to do as much or as little as you like. They know video and its marketing back to front, so if you can have the choice of handing over the whole process or just the production side – they should be able to adapt their offering to suit your needs.
A good video strategy will almost certainly bring potential business to your website or place of business. You could end up with a successful viral video, but that only happens occasionally and you can’t plan for that. What definitely works well for most businesses, is regular, fresh content, like offering tips and tricks in short bursts. The video shouldn’t be an avenue to sell your products; it should be either entertaining or educational. The aim is to build up a following and gain the trust of your potential customers.
There is of course a lot more to video content, but to start off, don’t be afraid. There is plenty of help online and there are many offerings from various production companies that will fit your business’ content marketing strategies. It is vital that you start thinking about video now, before your competitors do and be ahead of the game.