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You don’t know what you don’t know

I’d and old phrase, but it’s so true – and once you address this for your business you will see increases in productivity inside your business.

First up – realise there is no such thing as a stupid question – and don’t ever be afraid of asking too many questions
(Let me assure you there is no such thing!)

The more questions you ask and the wider variety of people you ask the more rounded analysis you can make on where your weaknesses lie. Customers, staff, friends & family are all great sources of information in this area. Never see it as a sign of weakness to ask your customers where you can improve.

Customer feedback – especially complaints are actually one of the most powerful tools in your arsenal as a business owner. As soon as people feel at ease to tell you what you are missing or getting wrong – you can instantly look at addressing and resolving the gaps in your business processes. As long as you DO listen & take action to address them. There’s nothing worse than people taking time to tell you their grievances – only to feel ignored by a lack of action on your part.

When you take action based around the feedback of your customers & clients – it shows them how much you care about them. As Brian Fanzo says you need to #ThinkLikeAFan – What do they want and how do you make them feel?

As soon as you are prepared to embrace feedback and criticism your business will grow faster than ever before. But there are right and wrong ways to ask for this information. Making feedback simple and rewarding is one great method to incentivise this information.

Embrace your flaws and work on them. These are not weaknesses, but a sign of strength when addressed. Why spend your valuable time trying to work things out that others already know. The other ways to discover what you don’t know is to reach out to and work with a coach or mentor. Working with these will enhance your performance and challenge you daily.

A coach will push you to be your very best and empower you with the tools to do it – without ever having had to do it themselves, just with the specialist know-how to assist, whereas a mentor is someone who has been there and done that, got a proven track record and can speak & advise you from personal experience.

If you are interested in mentoring for yourself and your business, The Deli Agency can help by connecting you with Tristan our business development manager who has single handedly headed up campaigns that have reached over 3,000,000 people, partnered with the likes of companies such as Microsoft, Merlin Entertainment & Proof Drinks – and assisted in growing other people’s businesses by 300-500% in both sales and customer base.

There are some very simple techniques you can use in pretty much any business to achieve rapid growth and increased sales. Please do get in touch if you want to know more, or to arrange a consultation and assessment of where your business could improve it’s productivity and sales techniques.

Tristan Griffiths
+61 (0) 412 007 389
Business Development Manager
The Deli Agency

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