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This week Ali shares his tips on how to make your social videos stand out.

Check out the video above or on YouTube and if you like it, share it! We also summarised the tips below, so have a read if you don’t have time to watch.

How to make your social videos stand out

Background music

Adding a musical track to your videos can really drive your footage and it can become a subconscious focal point for your audience to more easily absorb the information in the content you’re trying to get across.

Just make sure you have permission to use the track from the artist or you can always go to a stock music site where there are millions of tracks to browse from or inexpensive tracks or sometimes free ones.

Tailoring your footage

Having a basic understanding how to modify or touch up your footage can really help make your video unique.

Most editing software nowadays have colour correcting tools which are the easiest way to change things up. For instance, you can play with the contrast, adjust the blacks, make things a little more defined and adding a hue of colour.

Call to action!

Call to action can be a title card which basically says get in contact with us and having your relevant contact details on that same page.

To make it easy for your audience to get in contact with you or act upon the information you are trying to request. The design to call to action should be simple and cohesive.