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How to grab an audience with video | DeliBytes #56

Hi, I’m David, and welcome to DeliBytes.

With so much video content out there, it can be quite difficult to grab your audience’s attention before they get distracted by the next shiny thing that they’re watching on their phone, or when they’re searching the web. So it can be quite important to create content that will grab them straight out of the gate and make sure that you hold their attention.

So on today’s DeliBytes I’m gonna talk about how to make that impression within the first 10 seconds of the video.

So for the first two or three seconds of your video you don’t wanna throw too much important information right into the mix immediately, you want to give people first time to notice your video, then kind of settle in, if they’re on the phone, they might need to rotate it so it’s in the right aspect ratio. So don’t go big immediately, maybe stick with some B-roll or some exciting shots that aren’t hugely important, just to kind of get people in and get them watching to start with.

Then from seconds three, from anywhere of five to 10, it’s usually best to stick with something that’s kind of visually exciting, but also starts telling a story. A video, no matter what is, is telling a story of some kind, it should have a beginning and a middle and an end. So you want to make sure that you’re doing so with your video, so give people context. And so location is important to your video, maybe include some nice, wide establishing shots just over on where they are and get a feeling for the atmosphere, or if it’s a video about a product, get some nice close ups of detail and then someone interacting with it. That’s gonna give people a good idea of what the rest of the video is gonna be about and it will just pull them in and make sure that they are engaged.

As I had slightly mentioned before, you don’t wanna jump straight into something like an interview within the first couple of seconds. If people do miss out on the beginning of what someone’s saying it’s usually the beginning of the video that’s gonna be the most important information.

Start with something that’s maybe a little bit more of a buzz word or an introduction, so that people can get settled before you start hitting them with the mint of your information. And finally, make sure that you have a good thumbnail, it is just as important as the rest of the beginning of your video, because it is gonna sell the viewer on exactly what they’re going to see. So make sure that it’s exciting, make sure that it’s legible and make sure that it’s branded to keep in line with the rest of your content, so it’s instantly recognisable with everything else that you may have made.

I hope this has been helpful, we will see you next time on DeliBytes, make sure to get in touch on if you do have any questions, thanks.