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The number of live websites currently on the World Wide Web is just under 1 billion. Every second there are 52,042 Google searches globally according to Internet Live Stats. It’s fair to say the internet is a crowded place! It is also a place in which all businesses need to have a presence.

But in order to stand out (or even just to be found) in this endless sea of information, a website needs to do much more than just exist.

A great website needs to have some key elements in order to keep visitors interested and look deeper. These include:

Attractive design

Great design not only looks pretty, but also helps to tell a story. It helps create focal points, direct visitors and dictate flow.

It also helps create trust. Yes, trust!

Forbes magazine quotes a study on the trust of health websites, which suggests that design elements are more powerful than content when building visitors’ trust.

 

“… design elements are exponentially more powerful than content, in terms of mistrust. When asked to describe why they [visitors] mistrusted a website, 94 percent of comments were directly related to web design elements, while only 6 percent referenced specific content.”

 

This does not mean that content isn’t crucial, but affirms the importance and power of great design.

Great, fresh content

As we all know, content is king. Or at least a very influential advisor to the king. Good content is updated regularly, stays relevant to its intended audience, it’s informative and easy to read.

Intuitive navigation

Navigation needs to be intuitive and easy to use. Visitors need to figure out how to use your website quickly and should be able to find specific pages within seconds.

With all this in mind, we’ve put together three simple things you can do to improve your website, with minimal spend.

 

Simplify

Test your website from a visitor’s point of view. Ask a few people who don’t frequent your site to check it for easy of navigation and user-friendliness.

See if you can simplify the layout of your homepage. Use large, attractive images that tell your brand story. Opt for clean, easy to read fonts and make sure you implement a consistent, simple and clear typographic hierarchy.

Clean up your navigation. Reduce the number of menu items, make it logical and easy to understand.

 

Update content

If you have limited time, simply go through your website and make sure you update any old or outdated content. Delete anything that is irrelevant and add calls to action to motivate your visitors to call / try / buy.

If you don’t already have one, add a blog and try to publish at least one post per week. This can help with SEO and ranking and will give your visitors something to come back for.

 

Add video

Let’s face it. Video is definitely the way of the future. They’re shareable, easy to consume and provide an easy way to tell stories. And telling stories is what websites are all about!

This is very evident in statistics from HubSpot, who found that including a video on your website will increase visitors’ dwell time by 2 minutes.

Can’t think of anything to include in your video? Try one of the below:

  • Brand story (history or background of the brand)
  • Product demonstrations and how-to videos
  • Client testimonials
  • FAQs
  • Recent events

Improving your website doesn’t need to cost an arm and a leg. Keep your ears to the ground, check your site stats regularly and test layouts and headlines to see what works for your visitors.

And if you decide to include video and need a hand… you know who to call!

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