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All businesses should now be integrating video into their marketing strategy. The votes are in, the experts have spoken: video is the driving force of the future marketing.

According to a report by Defy Media, Gen Z (that’s 13-24 year-olds a.k.a. future buyers, sellers and leaders) watch more YouTube than TV!

Yes, video’s big and it’s only going to get bigger.

Four tips on integrating video into your marketing strategy

We’ve come up with four simple ways to get you started with video, but the opportunities are endless!

Tell customer stories

An easy and effective way to get started with video for your business is case studies. Stories of your clients using your product or service build trust and credibility among your audience.

Use your biggest and best known clients to leverage their brands. Make your videos prominent on your home page, put it on your YouTube channel and share it across your social media channels.

Check out the Uber case study video we created for Franklin Shanks.

Use video to promote existing content

Have you published a white paper, blog post, article or any piece of content that has juicy and useful information for your customers? Create a video to promote it!

A short 15-30 second video that gets attention and directs people to the content can be a great tool to increase traffic to your site and increase your reach.

Share your teaser videos on social media and publish in on your YouTube channel.

Check out our producer, Josh, take on teaser videos for our blog posts!

Tips and How-to videos

Integrating video into your marketing strategy doesn’t need to be difficult. Creating tips or how-to videos are simple and provide your audience with insight and expert knowledge into any given topic.


Research and identify some common problems or areas of interest among your customers to come up with topics. You can present these yourself or ask a colleague or expert – it has to be someone who knows their stuff and is comfortable on camera.

These videos should be short and to the point. They don’t have to be fancy, but they need to be good quality otherwise your audience won’t be impressed!

Check out our CEO, Becca’s Tip of the Month videos we created using The Man That Can services.

Live stream events

Live streaming is gaining momentum through the emergence of tools like Periscope and Meerkat. They’re social, easy to use – anyone with a smartphone can live stream videos.

Choose an event you think would be of interest to your audience.

Decide which platform you’ll stream on (where is the video most likely to reach your customers).

Plan ahead, make sure you know which parts of an event will be worth streaming.

Charge your phone and get streaming!

Check out this guy raking in the followers on Periscope!

integrating video


Measure, measure, measure

Now that you’ve learned how to use video in your marketing strategy, it’s also important to remember to monitor and measure performance. Read our article on Measuring Video ROI.