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Music Options for Video Creators

This week on Deli Bytes, David sharing tips when choosing Music Options for Video Creators

Check out the video above or on YouTube and if you like it, share it! We also summarised the tips below, so have a read if you don’t have time to watch.

The majority of video content that you are going to find online will incorporate music in some form or another. Today I’m going to quickly chat with you with your options with music so you’re making an inform decision ahead of time when pursuing a video project.

You have 3 different options in terms of what you can do for music in a video:

  1. Copyright music

    That would be the latest pop-hit you can find on the radio or your favorite film soundtrack. While it is tempting to go with the sound that you recognise, the licence to use those songs online is actually very expensive.

    That’s something to keep in mind if you do have the budget for something like that ahead of time, there are big legal precautions if you don’t go to the correct channels if you use that music and a lot of places like YouTube and Facebook have songs built in their systems that would pick up on that and block your video and all the paperwork isn’t filed correctly.

    Keep that in mind if you are looking to make something larger and do have the budget for that. There are avenues to secure copyrighted tracks like that but a lot of the times you are working in a small to mid level it might be out of your reach.

  2. Stock Music

    There are plenty of websites online such as audio network or point 5, where you can secure a track which is written specifically for advertising, corporate videos where you can get a licence to use it however you choose.

    They are great in lot of the times, tracks are made for these specific purposes that are not too distracting and usually compliment your videos quite well and such a big library over these websites that its quite common to apply something nicely to your video quite quickly.

  3. Composer

    This is the most tailor-made where you can get music for a video though there are some costs incorporated that the composer need to be paid for their time and work and the musicians that help put the piece.

    There are some composers that can work purely on a computer and produce a great piece of work but you do need to keep in mind that they will be charging you a little bit extra that you would for a stock music track cause it is made to measure for  your video but this is a fantastic way of something completely unique just for your video/campaign that will be great for the audience in identifying quickly with your use of content.