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Tech company, Videobuilder, conducted a Video Engagement Study in 2012, that found that a lack of fresh video content results in a decline in viewers. In fact, if companies did not update their video content for six months or over, they lost all of their viewers. According to the Videobuilder, refreshing video content every two weeks generally increased month on month viewing figures by 20%, and even higher when shared on social media.

Now this study analysed publishers’ content and it’s a little old, however the moral of the story remains relevant today for all businesses with video content: neglect your content and you will lose your audience.

But losing your viewers shouldn’t be the only motivator to update your videos regularly.

Keep things interesting

Video’s ability to keep things interesting and exciting is invaluable. It has a knack of portraying content in an engaging way and you can do this through the use of storytelling and animation. When you keep your video content fresh for your brand and company, it makes clients stay connected with you. It reassures them that it’s one that they can trust and go to.

Stay connected

Even in the digital age, nothing beats face-to-face communication. However, we all know that this is not usually an option, so videos are the next best thing. Snapchat, Instagram and Vine allow you to make quick and snappy video content that allows you to connect with your audience. Video comes second to face-to-face contact but it has the ability to show content in a very interactive way, keeping clients engaged and interested.

Get a reaction

Videos are a great way to get your audience excited about your brand. If done well, they can easily ignite the exact reaction you need from your audience. Get creative and provide an experience through your videos that will leave your viewers in awe / fits of laughter / wanting to know more.

Share more, faster

If a picture says a thousand words then a video shares a million! Videos allow you to share a great deal of information in a short amount of time and in a more engaging way. Video content relays information in a way that is easier for people to take in than its written counterpart, as we are visual creatures.

Keeping up with the Competition

You’re not only competing with other businesses, but with the kid next door with an iPhone and with over one hundred hours of videos uploaded to YouTube every minute. If you’re video content is getting stale, your viewers can find fresh and relevant videos in the time it takes to type Make sure that you keep up with new trends in video every week or so in order to create content that your viewers will love and want share.

Video content is one of the most effective content marketing tools you can use in the digital age. It’s important to regularly update video content so that you keep clients connected, informed and engaged.


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