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With the Deli’s 3rd birthday on the horizon, I’ve come to the long-overdue realisation that taking time out of my business is just as important as putting time in!

As entrepreneurs we’re often quick-starters – jumping from one thing to another,  running on minimal sleep and pumping ourselves full of caffeine (& sugar) in order to pull another 16 hour day. But this my friend is highly unsustainable and not conducive to building a successful business.

For the past few years I’ve done everything in my power (or so I perceived) to grow the Deli as quickly and sustainably as possible. Working 7 days a week, 16 hours a day on anything & everything that would grow my network, expand the skill set of my team and give our clients the best possible service.

I’ve learnt to hire slow, and fire fast; to always follow my gut; and to trust in the journey. But a few months back I hit burn out.

Late one Thursday night, I was ordered by my Business Development Manager to take the weekend off. He didn’t want to see me in the office on Friday, or on any form of social media for four days. Even with a mountain of work to do, I couldn’t muster the energy to argue and found myself calling a friends and booking into one of her luxury houses in the Blue Mountains.

My phone was turned to ‘Do Not Disturb’ and I was taking time out – I spent four fabulous days reconnecting with myself and nature.

“I needed a push to reignite my passion & love for hiking”Wentworth Falls - The Deli AgencyOn return to the office the difference in my energy levels, emotions & ability to handle challenging situations was phenomenal. It was as though I’d done a hard reset on my body & mind.

I had the clarity to tackle the challenges facing me and the energy to say yes to opportunities that presented themselves.

The results? The Deli Team are stronger than ever, the agency is ever-growing and we’re working with some AMAZING clients.

Since then I’ve made the effort to go hiking regularly, to take time out for myself and to let myself unwind at the end of the day.

Taking time out:

  • hits the reset button,
  • gives you the time to regain perspective, and
  • offers you the change of experiencing new things

It’s vital for ensuring that you’re always on top of your game; and the benefit it’ll have on your business is astronomical!

From now on I’ve made a commitment to myself to take time out of the business and explore more of what’s on my doorstep. Being the digital millennial that I am, you can follow my adventures & entrepreneurial musings over on Snapchat – simply scan the code below or visit

AND if you’re up for sharing your entrepreneurial time out stories I’d love to hear from you!


Did you know we teach Snapchat for Business? Check out our events page for upcoming sessions!