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Text in Video – How much is too much?

Text can be a very useful way to communicate a message, but sometimes creators can get a little bit distracted and forget the video is meant to be a very dynamic and very visual medium. They sometimes forget that there are much better ways to be able to communicate a message than purely on relying on text. Hence adding text in video!

Considering there is so much content available online to audiences, you can’t afford to be lazy and it’s important to think about how to best utilise text when creating your video content.

Utilise text in video content:

Don’t use text for the sake of using text…

If you’re creating a video that you want to work across multiple platforms, (YouTube, Facebook, Twitter, Instagram etc) you could easily find yourself falling into the trap of thinking that your video needs to be like those text only videos.

Whilst there is a trend of people watching videos with the sound off on their phone while they’re on the bus or something, it doesn’t mean you need to hard code text into your videos. In fact, unless the video is correctly formatted around that, it can be dangerous.

Give your audience options:

Best practice is to let your audience make the decision as to whether they want to be reading it or not by simply turning on subtitles.

To make this possible the text in video is populated using a .srt file uploaded with the video. (Check out Creating And Adding Your Own Captions to find out more about this!)

If you are looking to create a video that is very much formatted for somebody who is gonna be watching it with the sound off, there are a couple of things that you do need to keep in mind even when creating a very text heavy video:

  1. Animate your text
    This may involve hiring an animator during the post-production process, but always involves planning up front before creating anything.
  2. Keep the language simple
    Don’t over complicate your message.

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