For those of you who have yet to start on a video journey this week I’m going to share my top three ways to use video for business, because in this day-and-age, video shouldn’t be in your too hard basket!
1. Start with FAQ videos
The great thing about FAQ (or frequently asked questions) is that every business has them, and the list is ever-growing. Which means you’ll never run short of content!
Simply address each of your FAQ videos as a simple piece-to-camera video. It’s what we do right here at the Deli Agency with DeliBytes!
You can script your content and read from a teleprompter, or write yourself three to five bullet points and speak to those points adlib.
When sharing your videos on social platforms be sure to title them with the actual question so that people can find them.
2. Create a Promotional Video
Having a video on your homepage or landing page can increase conversation by up to 80% – so creating a promotional video should be a no brainer for every business.
A promotional video for your business, brand or product should ideally be a short 90-second video showcasing who you are, what you do and why you do it.
Once you’ve created a promotional video, host it on YouTube or Vimeo then embed it into your website, and share it across your social media platforms natively.
3. Make some Client Case Study Videos
If you have clients that are will to be on camera on your behalf and have stories to tell, creating a client case study video should be on your priority list.
Take the time to document the work you’ve done with a client, and the results the work you’ve done together have achieved. Then simply record a video in simple interview format and overlay with relevant b-roll content.
It’s a great way to share client success stories, and an awesome bit of content that your client will be able to share on their social platforms too!
Ready to use video for business?
Hopefully this article has given you food for thought when it comes to creating video for your business.
We’d love to help you start, or continue, on your video journey, simply drop us a line or send us a message to get the ball rolling!