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This week on Deli Bytes, David will be talking about how to use visual references.

Check out the video above or on YouTube and if you like it, share it! We also summarised the tips below, so have a read if you don’t have time to watch.

We will be discussing on how to use visual references when coming up with a video project.
So lets be honest , a corporate video isn’t going to be a unique out of the blue masterpiece.  there are going to be references which you will be able to use as an example what you want to achieve. even on more creative projects, a film or a music video – everyone is using references all the time and to be able to describe what they want. Don’t be afraid to use them.

So here are a few and important tips to keep in mind when using video references for a video project.


Have a look at your competitors, what sort of video content are they putting out what do you like about it, what you don’t like about it and how do you want to differentiate yourself in a project your making.

Save videos

We’re seeing video content all the time. if you see something  that you really like just copy the link and save it for later. That way, you don’t have to go scrolling through for stuff every time you’re trying to make comparison with something. Have a look through things you’ve like before and use those.

Then when you are sending them to a Videographer, Editor or a Producer just be specific what it is that you like on those references. Is it the camera work? Is it the music? Is the graphics that they used. There are a whole bunch of different things that go into the video.

Make sure you are specific on what element you want of it that you want for your video. So much use in the editing process saying, “Oh I liked the music” when that was the copy of the style of the camera work in the shoot. That’s a bit to late. So early on describe what it is that you like. and finally be realistic

You know your means, you know what is being budgeted for. In terms of cast, crew and general production value in what it is that you’re shooting. So if you are shooting an interview in someone’s garage, don’t expect it to be looking like an Apple commercial shot in a giant warehouse or a fantastic studio.

Try to fit references similar to the level of production you are creating as that means that you are going more realistic. Chance of achievement that sort of time.