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Becca’s Tip of the Month: Video is Good for Business

This month Becca shares her thoughts on why video is good for business.

Watch the short video above and share it if you like it!

You can also read why video is good for business below.

Accessibility

Most online platforms are built to accommodate video today. This means that no matter where you target audience hangs out, you can reach them through video.

Most video hosting platforms also offer closed captions or transcription services, which makes video accessible to everyone.

1.8 million words

Some say video is worth 1.8 million words. While we believe it’s hard to quantify video in such simple terms, video can certainly say things much faster than words.

It’s no secret (or surprise) that people’s attention spans are getting shorter. Businesses continuously need to improve their communications and tweak their messaging in order to get the right attention.

Our brain processes visual information 60,000 times faster than text.

Video is good for businessKnowing this, it’s easy to see why video is good for business – it’s messages get through to people faster and easier than text.

New content

It’s easy to get started with video. If your has any articles, blog posts, white papers that you think are fantastic, turn them into videos. Then you’ll be able to share you’re amazing content on a lot more platforms, such as YouTube, Vimeo, Instagram and all other social platforms that support video.

Brand personality

Video is good for business because it can communicate your brand personality voice quickly and easily. Video allows brands to connect with likeminded audiences and establish long lasting relationship.

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