This week, the 3 biggest video marketing mistakes people make when creating video content. But most importantly, the tools and knowledge to avoid making the mistakes yourself!
1. Hard Selling
In today’s digital age, information is everywhere so you need to make your content stands out.
No one wants to be to sold to ridiculously hard, so make sure your content is always engaging, informative and adds value for your audience.
We find that a great place to start is to answer a frequently asked question. Show your expertise and industry knowledge by talking about what you know best – your industry and your business.
It’s exactly what we do here on DeliBytes!
2. Making the video too long
Attention span from customers are getting shorter and shorter. Even if you have enough content to fill a 5 or 10 minute video, make sure to build your audience’s expectations and start small.
Build their loyalty and create regular content that they love. Over time they’ll become engaged enough to watch lengthier video content from you.
Unfortunately, like anything marketing related, building a video following and viewer loyalty takes time.
Aim to create short videos of 90 seconds, or less, as a starting point.
3. Under Utilising Social Media
This is the most common, and ultimately the most damaging mistake. At the end of the day, why go to the effort of making great content if you’re not going to get eyeballs on it!
Be sure to upload your video to either YouTube or Vimeo in order to embed videos onto your website, and always add an SEO friendly title and description to help with organic reach.
When uploading to Facebook, Instagram or Twitter always upload your video content natively. Social platforms favour native content which means it’ll get viewed in more newsfeeds than a shared YouTube link.
To add to your organic reach be sure to add an SEO friendly title to your video, and write an engaging, attractive caption.
Oh, and don’t forget to tag any featured customers / brands!
That’s it for this week’s DeliBytes,
Have a question about video that you’d like us to answer?
Simply get in touch.