We get it, it’s scary. Allowing a third party to take control of creating a piece of content for your business is a process, and one you might not have experienced before. It requires a level of trust and understanding with each other, and you must feel comfortable expressing your feedback.
So today, we’ll explore 4 things you can do to build a healthy working relationship with your video production agency.
1. Be open about your expectations
The best way to start any working relationship is to be open about what you expect from the get go.
As a starting point, begin your relationship with a conversation about your past video production experience (if you have any). Be sure to discuss what you liked most about your past experiences, as well as what didn’t work for you.
When planning this conversation, think about the style of communication, the flow of processes and the final output of the videos you may have.
- Did you like everything?
- What could have been improved?
- What were your biggest bug-bears?
Doing this is an excellent way to set the bar on how you wish to work with your new agency.
2. Honesty is the best policy. Always.
The key to clear communication is honesty! If you feel something is not working then you need to speak up. The sooner an issue is addressed the easier and smoother it will be to resolve.
Keep in mind, videographers and editors (like most humans) do not have the ability to read minds.
So as much as you wish they did, and they wish they did, you need to ensure that your feedback is as clear and honest as possible in the first edit, and even on-site during production (provided you’re not changing the scope on them!)
3. Make your feedback clear, concise and timely
Providing clear and concise feedback is one of the simplest ways you can make the relationship with your video production agency run smoothly.
If working with a group or as a team, and feedback is coming from multiple people, be sure to allocate one person as the point of contact. Make it their responsibility to collate all of the feedback, and write it in a simple, clear and concise manner for your video production agency.
At Deli Agency, we love using Vimeo Review with our clients, as it enables them to provide time-stamped comments directly into the video they’re reviewing. It may be that your agency uses a different platform, or requires you to write time-stamped notes, but the crux of it is – the feedback needs to be clear and delivered from one person or contact at your organisation.
When providing feedback on the first draft of your video, be sure to keep in mind the following:
- Structure: Are all your key messages included in the video? Is there anything unnecessary that should be cut out?
- Tone: Is the video on-brand and the right tone for your audience?
- Music: Do you like the track used? This is your only chance to change it.
- Branding: Does any branding included fit your guidelines
- B-roll: You are happy with the overlay shots
Failing to address these vital points at the first draft could result in additional costs being incurred on your production. So remember, the clearer and more exact your feedback, the more likely you will end up with a video that you were envisioning.
And remember to be on time with your feedback!
Usually, if you are working will a skilled production agency, they will have a few other projects on the go at the same time. The key to delivering your video on time is to provide feedback in a timely manner and on the date/times you agreed to. This will ensure the schedules don’t slip and in turn, will get your project delivered on deadline as well. If the deadline moves or feedback is delayed, let the agency know as soon as possible.
4. Take time to understand the video production process
Time and time again clients come to us with stories of frustration about how they were let down by a previous supplier. Be it not getting the content they envisioned, the cost of production blowing out, or the content not being delivered on time. Most of the time though, this feeling could have been avoided by both sides simply taking the time to set expectations and understand processes.
When starting a relationship with a video production agency, be sure to ask them about their processes. If you haven’t created a video before, ask them to explain the entire production process step-by-step. Be sure to explore and understand these 3 key areas: Pre-Production, Production and Post-Production.
At the end of the day, strong relationships are built on mutual respect and honest communication. Get this right from day one, and you’ll have an awesome relationship with your video production agency.
Want to maximise your video budget when working with an agency? We’ve put together a video to help you get the most out of your video marketing budget. Watch it today!