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Case study videos can be very powerful. They allow prospective clients to relate to your brand in a way few other tools do. Introducing a familiar problem and demonstrating how your business saved the day can trigger a lightbulb moment for a viewer, drawing them further down that sales funnel.

With a range of unique benefits, case study videos can achieve great things for your brand.

Trust and Credibility

Case studies offer you a simple way to build credibility and trust through telling stories that highlight the unique way your business has solved a problem. Good case studies give clients the floor to tell stories of your expertise or product that build a level of confidence in those watching. If you’ve worked for some impressive clients, leveraging their brand establishes associative credibility. Research suggests that 88% of consumers read and watch online reviews and recommendations to gauge the quality of a business. If visitors see a trusted and well-known brand speak highly of you, they will be much more likely to perceive your business as high-quality.

Don’t Tell, Show

Unlike an advertisement where scenarios are hypothetical and fictional, case study videos feature real people, real problems and real solutions. By demonstrating how your offering directly benefits clients in the real world, case study videos have greater impact. Rather than explaining what your product or service is, you can show how it works. By keeping the focus on the benefits of your business, you help clients visualise how they can best utilise what you’re promoting. Told from a client’s perspective, case studies also make your service or product a lot more relatable to potential customers.

Good Content

Case study videos double as fantastic, shareable content.

  • Feature them on your website, on your home page, as part of your services page or in your portfolio.
  • Load them onto YouTube, the second biggest search engine, and share them on Facebook, Twitter and other social media platforms to create engagement.
  • Feature them in your newsletter to improve engagement. Research shows using the word ‘video’ in your subject line can increase open rates by 19% and click-through rates by 65%.
  • Create a blog post around the case study and use the video as the feature.
  • Show them during sales pitches and client meetings to drive home a point.

Case study videos are an incredibly useful marketing tool, so be sure to include them in your strategy.

Still not convinced? Read our article about case studies here




Still not convinced? Read our article about case studies here

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