Our brains process visual information 60,000 times faster than text. It’s no wonder we prefer watching a video to leafing through a 30-page instruction booklet. Imagine the time and brainpower you save your audience by providing visual direction.
By instructional videos, we basically mean:
- Training videos (as part of Work Health Safety (WHS) training or other course content)
- How-to videos for products, services or general skills (i.e. how to build a cabinet, the process of booking a service or how to apply make-up)
We can assist with internal instructional videos made specifically for your staff. If you have regular WHS training or inductions, a video can be a clear and easy way to get your message across. We can also help you produce external instructional videos as a marketing tool to gain credibility and build trust with your audience. If you have a product that needs assembling, videos are a great way to convey instructions. You can even offer existing and potential customers some expert know-how through a series of educational videos. Whatever their purpose, instructional videos add a number of invaluable benefits to your business.
Versatile Teaching Tool
Video caters to both visual and auditory learners. As mentioned above, people process visual information much faster than text. Some retain educational material much better through audio. Video accommodates both styles of learning.
While a physical, live class ends, a recorded class or instructional video can be reused for years, or until certain aspects of the educational material require updating. This saves businesses time and reduces educational or training expenses.
Available on Demand
Organising a training day with staff can be a logistical nightmare. Some people work part-time, some might be ill on the day, and some tied up in back-to-back meetings. Through instructional videos, staff can take part in training when it suits them—at their desks, at home or even across the globe.
Video is more shareable than text. Including it in a tweet increases retweets by 28%*. External instructional videos used to educate and inform your audience are priceless pieces of content that can readily be shared through social media platforms.
Statistics about video suggest it’s the future of marketing. Research shows that 80% of all internet traffic will be video by 2019 (Cisco 2017). Increasingly time-poor staff and customers alike want to learn as fast and easily as possible, in their own space and through the comfort of their own computers. Whether you use them for internal purposes or as part of your marketing plan, instructional videos explain and educate in the most absorbable way.