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There is a lot of hype surrounding music videos, especially when it comes to huge names in the industry. 2015 has been a great year for music video releases and in this blog, we give you the Top 3 videos that have stayed number one for weeks on end. We explore how these videos influenced their record sales and why they created so much buzz in the first place.

 

Adele – Hello

 

Storytelling


Adele is a woman who has garnered a huge following since her big hit singles of “Rolling In The Deep” and “Someone Like You”. After being off the grid for quite some time, she caught the attention of millions after releasing her new single, “Hello” a few weeks ago. It’s a powerful soul-ballad about pain and heartache, deep loss and regret and her vocals in this one are incredible. Its corresponding music video is an extension of the story told and adds an extra dimension to the song. Music videos allow artists to elaborate and extend their stories, which this video does well. Since its release the video has had over 303 million views, and in three days the single made 165,000 chart sales in the UK.

 

Wiz Khalifa ft. Charlie Puth – See You Again

 

Connection


 

The world was in collective mourning when one of the most beloved actors of the Fast and Furious franchise, Paul Walker, passed away in a tragic car accident. The ‘See You Again’ music video was dedicated to Paul and its YouTube page gave fans a chance to connect and say goodbye to the actor. The power to connect with an audience on another level is a very important element of music videos. In this case, a sentimental montage of Walker not only played on the heartstrings but also brought people together over a shared loss. This connection helped an emerging artist, Charlie Puth, into the spotlight – the video has had over 1 billion views!

 

Justin Bieber – What Do You Mean?

 

Brands


 

Justin Bieber has been a man(child) of controversy but it’s hard to steer clear of him as being one of the favourite (or least favourite) stars most media outlets talk about. “What Do You Mean?” was No.1 in the ARIA charts for four weeks and, although the lyrics and music video have been criticised as too sexual, ‘Bieber’ fever is still high. Since his pre-pubescent days of “Baby”, Bieber has been building a new image and this music video definitely reinforces that image. Music videos are a great tool for building personal brands and images for artists and Bieber wastes no time in taking full advantage.

 

Music videos are not only entertaining but provide a channel of storytelling for artists, connect with audiences and help build personal brands. They are accessible and shareable pieces of content that is a crucial part to a musical artist’s success.

 

Do you have a favourite music video that was released this year? Share it with us by commenting below and tell us what you love about it.

 

 

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