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As a video production company we always get asked vlogging vs blogging – which one is better? And the answer from us is that they work together!

Whether or not you’re blogs are written or videoed, the idea behind them is that you’re sharing your expertise with your audience.

Both blogs and vlogs enable you to have a two-way conversation with your target market, your target consumer or even your existing customer base.

Blog: a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

– & –

Vlog: a blog in which the postings are primarily in video form.

As founder of the Deli Agency and vlogging brand ‘The Man That Can’ I’m exceptionally biased towards vlogging. Team Deli use the TMTC model on a weekly basis to create short vlogs to share on DeliBytes.

As business owners and experts in your field you know your stuff, but most of us struggle to find the time to sit and write. Even when there’s a content plan in place, inspiration doesn’t always strike – making the task of blog writing even more arduous!

But blogging doesn’t have to be difficult, it doesn’t have to be hard, it doesn’t have to be time consuming and it doesn’t have to be expensive. Why not say your expertise and thoughts straight down the lens to camera and have someone to transcribe that into a written blog?

The demand for content is ever growing, as such so is the demand for video content!

I find that people shy away from getting in front of the camera. I too originally hated it and possibly still do at the back of my mind – but the more you practice the better you are going to get!

Writing a single blog could take an hour or more, whereas vlogging quite literally takes minutes. PLUS here at the Deli Agency we have the ability to turn one video blog into 16 pieces of content for social! Ask us how.

It’s just about getting yourself comfortable in front of the camera and sharing your knowledge with your audience. You never know you might even enjoy being in front of the camera!

Vlogging vs Blogging