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What Is Native Video? | DeliBytes 51

By March 25, 2018April 3rd, 2018Social Media, Video Production

This week I’m going to explore native video content. What is it? And why is it so important?

What is native video?

Native video is a video that is directly uploaded, or created within a social media platform, and played in-feed. It isn’t a link to videos hosted on other sites such as YouTube or Vimeo.

Native video formats are specific to each social platform and are designed to maximise your videos’ engagement. Uploading your video natively into a platform increases views, discovery and distribution.

Facebook, Instagram and Twitter have all had video capabilities for some time, and late last year LinkedIn jumped on the same bandwagon. So quite frankly, if you’re not using video content (and using it natively) you should be!

How do I do it?

If you’re creating a video within a social platform, such as a Facebook Live or an Instagram Story, this content is already considered native.

However, if you’re creating professional content with a video production team you’ll need to upload your video mp4 file into your chosen social platform.

This can be done in exactly the same way as you’d upload and share a photo..

In order to fully maximise views, discovery and distribution of your native video be sure to:

  • Give your video an SEO friendly title
  • Create and upload a custom thumbnail for your video
  • Add an engaging caption to the post
  • Include relevant tags and hashtags

Why is it so important?

Native video will be one of the dominant elements of major social networks in the years to come!


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