Skip to main content

Blogging is undoubtedly one of the easiest and cheapest ways businesses can inform customer about their products and services and what they’re all about. If forecasts are right, blogs will also be key in influencing customer decisions; HubSpot suggests that by 2020, clients will manage 85% of their business relationships without talking to a human.

This means that most customers will do their research online first, before you have a chance to speak to them. So your blog will need to speak for you!

But there are other important reasons why businesses small and large need to get on the blogging bandwagon!

Blogging boosts traffic to your website

The growth of your company can depend on the traffic your website receives. Targeted traffic can generate more revenue, so it’s important that you monitor your traffic and make changes if necessary.

Blogging is a fantastic tool that can increase your website’s traffic effectively and at a relatively low cost.

To help you with your blogging, ask yourself these three questions:

  • Is my website active?
  • Can people share my blog posts on social media?
  • Is the content relevant for my target audience?

Considering these can help you come up with content that will be beneficial for your target audience. Make sure you blog regularly and don’t forget to share your posts on social media. Each time you post, you open up an indexed page for search engines and this will not only drive new web visitors but it will also tell people if your company is right for them.

Blogging attracts new clients

Seeing fresh blog content on a website is exciting for new clients. Like buying a new book at a bookstore, people get curious. Technology allows people to access information on their smartphones and laptops, so it’s convenient for others to read blogs while on the go. Most busy professionals value convenience and making your blog content accessible on all devices will be looked upon favourably.

If a viewer is impressed by the content you post on your blog, they will more than likely share it with their friends and colleagues on social media!

Your blog can make you stand out

Competition is fierce on the World Wide Web, so companies need to get creative in order to stand out from the online crowd. And what a crowd it is! Internet Live Stats has revealed that there are over 1 billion websites in existence and a new website is registered every second.


Blogging needs to be part of your overall strategy, helping you communicate your voice and personality that differentiates you from other businesses.

Blogs should be educational and informative, but also fun and entertaining. Remember, your blog is a platform where you can connect with your audience, so make sure that your personality comes through your posts. Make sure you encourage interaction and make your blog a space for sharing opinions and ideas.

Blogs can inspire loyalty

Your audience appreciates the time and effort you put into your blog content. According to Live and Social, 90% of consumers find custom content useful and 70% discover information about a company through content rather than ads.

Search engines (who are we kidding?! We mean Google) are making it easier for consumers to find relevant content in record time. But due to the aforementioned intensity of competition, these improvements are making businesses work harder to reach their audience.

The key thing to remember is quality content. If the content of your blog is useful, informative, engaging and well-written, it will be found and your audience will appreciate it.

Remember: a good blog reaches your audience attracts new clients, but a great blog becomes a community of likeminded individuals, who are also loyal customers.


RELATED ARTICLE: ‘Social media for business’