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With so many video content forums to post content on online, it’s hard to know where to go and what to focus on. Luckily, there are two main contenders – YouTube and Vimeo – and we are going to look at the three main advantages of each in regards to posting videos for your business. It’s a battle of YouTube vs Vimeo…

YouTube

YouTube is the most visited video-sharing platform online.

More than 1 billion unique users visit YouTube every month and over 6 billion hours of video is watched every month. With statistics this impressive, it’s no wonder that posting your company videos on YouTube immediately opens your brand up to a world of ready-to-watch viewers.

YouTube is free.

YouTube is the world’s second largest search engine (after Google, of course), and it’s completely free. Your YouTube channel has no limit to the amount of videos you can post and there’s no limit to how many YouTube channels you can create either.

YouTube is owned by Google.

Google bought YouTube back in 2006 and the acquisition has led to Google’s algorithms featuring YouTube higher than other video hosts. This means that uploading videos to smaller, lesser-known video hosts can omit them from Google searches altogether, while videos on YouTube are featured much more heavily.

 

Vimeo

 

Vimeo doesn’t spam your videos with advertisements.

Unlike YouTube, advertisements, click-through links and banners are not hosted on Vimeo. This is more likely to encourage your viewers to watch your video in full, without having to deal with pop-up ads.

Vimeo offers a cost-effective business account.

Not having advertisements on Vimeo does mean that Vimeo needs to raise revenue in other ways. A paid business subscription goes for USD$17 per month and offers 20 gigabytes of video storage every week, advanced statistics and no bandwidth caps or time limits on your videos.

Vimeo generally offers a higher quality of content.

As Vimeo is not the first video sharing website on people’s lips, it is not as rampant with poorly made, spammy content. Vimeo seems to favour higher quality, artistic videos – this in turn brings in serious video viewers who enjoy quality content, which can definitely aid in getting people to watch your brand’s videos.

 

Whatever the video sharing platform, it’s important to always remember to make interesting, good quality content, regardless of where it’s being uploaded. Keeping a high standard of content and marketing it correctly will organically bring viewers and customers over time – and it won’t matter where you posted it in the first place.

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